How to Improve website ranking with on-page SEO?

There are many things that you can do to improve ranking by on-page SEO. But it depends on your competition. In a very low competition market you can rank easily by only on-page but in medium to high competition market it will be very difficult.

Here’s the few things you can do to optimize on-site SEO.

Find the most appropriate and valuable keywords

Finding appropriate keywords is the first and main things you need to understand before starting on-page SEO. First choose the main niche then dig more to find more long tail keyword. Use Google Searches related to “Keyword” and “People also ask” . Using LSI keywords is one of the best way to determine a page relevancy. When you help Google to Understand a page Google will reward you by sending organic relevant traffic.

Meta Title and Meta Description

Meta Title and Description Tag is very important on-page SEO factor.

Title Tag– Don’t just use an exact keyword for your title tag. Use long tail keywords with some modifiers like Best, Top, Trusted… Make sure title tag is a complete sentence which will give a meaning & value to users.

Pro tips- Use long tail keywords which contain multiple keywords within it. Like “Best On-Page SEO Factors Checklist of a Perfectly Optimized Page”. In this keyword, you can find many related keywords.

Description Tag

Write useful, unique meta description for each page. Again use long tail keywords. It is best to keep meta descriptions long enough that they’re sufficiently descriptive but shorter than that 160-character limit. End with a “Call to Action”

Heading Tags

H1 heading tag is the most important for Google to understand a page content. Always use H1 tag for the title of a post and it way down in importance to the h2, h3 and so on.

Update Your Page Content

When you update your page content focusing few keywords always try to use each word of your keyword within the paragraph. Use the keyword within first 100 words of your content. Brian Dean Explain better in this visual

You don’t have to use exact match keywords. Google will analyse words frequency to show the result for a keyword. When you write the content/article for your website don’t worry about the keyword density. In my opinion, if you use certain % of targeted keyword within your content it will be keyword staffing. Just write the natural content and you will see how automatically you find those words within your content.

Internal and External Links

Internal link helps users to follow more pages, learning new things about your product/services. It helps to improve the dwell time. Dwell time helps to increase the trusts of your site in the eyes of Google.

Using related external links within your posts helps Google to understand the niche of your content. Using HQ related links within a post can improve the value of your article as good neighborhood links. Good neighborhood links transfer their good impression to your link.

URL Structure

“Everything is Connected” Learned from Avatar Aang “Avatar: The Last Airbender” This is not only for life but also for everything you do. Adding targeted keyword within the URL can helps for better SERPs. Google recommended that the first 3-5 words in a URL are given more weight. Read this Guide by Rand to learn more about this-Pagination: Best Practices for SEO & User Experience

Submit a Sitemap

Sitemaps can tell search engines how many pages of a web site accessible to crawlers or users.


Robots.txt files control crawler access to certain areas of your site. Read this post why this is important-Robots.txt and Meta Robots – SEO Best Practices

Use Schema Markup

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Learn More about Schema Markup-A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type

Optimize Images

We all know that Google Can’t read images. But Google Can read the metadata of an image. Make sure you use Alt tag for each image. Always try to use targeted keywords as Alt tag.

Geotag Each Page for Multi-location Companies And Optimize for Near Me Searches

I don’t know what other SEO professional thinks about this but I think geotagging a page can boost your SERPS. I have discussed this with Gareth Daine (My favorite) around two months ago. Then I did this for my clients and within the next three weeks our targeted sub-pages started to appear on the first page for main keywords like only “Data recovery” “Computer Repairs” or “Keyword +near me”

Other important On-page factorsCreate 100% Unique Content( At least 70% unique)-Google’s Matt Cutts: 25-30% Of The Web’s Content Is Duplicate Content & That’s Okay.

Add Social Share Button

Give credit to sources which required

Use webmaster fully like use of Data Highlighter, Rich Snippets…

Analyze GA Data to determine/add new strategy

Keep eye on your competitors on-site SEO

Post article on your blog in a regular interval

I always recommend everyone to test/update meta title, description if one is not working. Let me know if you have any question and upvote my answer if you like it.

Thanks for reading…

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